The highly anticipated collaboration between Kim Kardashian and sportswear giant Nike has officially been delayed. The new line, called “NikeSkims”, originally set for a spring release, has been pushed back due to production delays, according to sources familiar with the matter. No new release date has been provided.
This partnership marks a significant shift for Nike, as it’s the first time the company has teamed up with an outside brand—Skims, Kardashian’s successful shapewear company—to create a new label. According to a prior press release, the collection aims to “disrupt the global fitness and activewear industry with best-in-class innovation in service of all women athletes.”
So far, Nike has released very little information about NikeSkims, including pricing and visuals. The official webpage remains unchanged since the initial announcement in February.
This collaboration is part of CEO Elliott Hill’s broader plan to revitalize Nike’s brand, which has seen its stock drop over 20% this year. Nike has been losing ground in the competitive activewear market to brands like Lululemon, Alo, and even budget-friendly retailers like Old Navy.
To address declining demand, Nike is scaling back production of classic sneaker models like the Air Force 1 and Pegasus, hoping to drive full-price sales through limited supply. At the same time, it is steering customers toward more expensive products such as the Air Max line for runners.
Nike’s next earnings report is scheduled for release next Thursday.
The delay of the NikeSkims launch is a blow to Nike’s attempt to regain momentum in the lifestyle and performance apparel market. The collaboration with Kim Kardashian was meant to inject cultural relevance and appeal into the brand at a time when it is struggling to maintain consumer excitement. The production hiccup may signal deeper internal issues and adds pressure on Nike to perform well in its upcoming earnings release. For now, the delay leaves a major branding opportunity hanging in uncertainty.